Client: Diesel Store
Location: 122 Spring St, Soho, New York, NY 10012
Project: LED Video Wall Display Installation
Technology Used: P2.5 LED Video Wall
Introduction
Diesel, a globally renowned fashion brand, sought to elevate the in-store experience at their Soho location in New York. The aim was to create a visually engaging environment that could captivate and engage customers, enhancing the overall shopping experience. To achieve this, Diesel decided to install a state-of-the-art LED video wall display.
Project Goals
- Enhance Visual Appeal: Create a dynamic and immersive visual environment to attract and engage customers.
- Promote Brand Identity: Use high-definition visuals to showcase Diesel’s latest collections and brand messaging.
- Improve Customer Experience: Provide an engaging and interactive shopping experience.
Solution
AVENDOR was tasked with the installation of a P2.5 LED video wall at Diesel's Soho store. The project involved the installation of a high-definition LED display that spanned a significant portion of the store's interior wall, providing a striking visual centerpiece.
Installation Process
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Site Survey and Planning: The project commenced with a thorough site survey at 122 Spring St, Soho. The objective was to assess the installation environment, ensuring optimal placement for maximum visibility and impact.
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Customization and Fabrication: Based on the site survey, a customized P2.5 LED video wall was fabricated. The specifications included a pixel pitch of 2.5mm, which ensures crisp and clear visuals even at close viewing distances.
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Structural Preparation: The installation team prepared the store wall, ensuring it could support the weight and configuration of the LED panels. This involved installing a robust mounting structure.
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LED Panel Installation: The P2.5 LED panels were meticulously mounted onto the prepared structure. Precise alignment was crucial to ensure a seamless display without visible gaps.
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System Integration: The LED video wall was integrated with Diesel’s content management system. This setup allows for real-time updates and dynamic content changes, providing flexibility in marketing and promotional activities.
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Testing and Calibration: Post-installation, the video wall underwent rigorous testing and calibration to ensure optimal performance. Color accuracy, brightness levels, and overall display quality were fine-tuned.
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Training and Handover: The store staff was trained on operating the new system, ensuring they could manage and update content as needed. The project was handed over with comprehensive documentation and support details.
Results
- Enhanced Store Aesthetics: The installed LED video wall transformed the Diesel store’s interior, adding a modern and high-tech aesthetic that aligns with the brand's innovative image.
- Engaging Customer Experience: The high-definition display attracted customers, providing an engaging visual experience that kept them in the store longer.
- Effective Brand Communication: The dynamic content capabilities allowed Diesel to showcase its latest collections and brand messages effectively, enhancing customer awareness and engagement.
Client Feedback
The client expressed immense satisfaction with the installation. A representative from Diesel remarked, "The new LED video wall has significantly enhanced the visual appeal of our store. It's a fantastic tool for engaging customers and promoting our brand."
Conclusion
The successful installation of the P2.5 LED video wall at Diesel's Soho store underscores the transformative power of modern display technologies in retail environments. By partnering with AVENDOR, Diesel has set a new standard in in-store customer engagement, leveraging high-definition visuals to create a memorable shopping experience.
For more information about our LED video wall solutions and how we can help enhance your retail environment, please contact AVENDOR at info@avendor.com
